If you’re in San Francisco you may have received some interesting fear-based advertising today. Your first indication that something is wrong may be the bait-and-switch. The front of the mailer says: RISING COST OF LIVINGESCALATING RENTSIMPENDING EVICTIONS This may confuse you as the rest of the mailer is urging you to vote against beverage taxes. But that’s not really the point. Special interests use the bait-and-switch all the time and it’s such an easy tactic to notice that I might even count this as a point for proponents of the tax.